Project Goal

This concept was my first Industrial Design diploma project at the University of Applied Arts Vienna.
My goal was to create a new kind of camera, that is more versatile than our common cameras, but also provides the technology to shoot high-quality images for sophisticated users.

I've experienced a lot of moments that would have been worth being captured by taking a photo or video, but there was no way to use a camera because it would either take too long to get it out and set it up, or the external conditions were too rough. So I focused on creating a camera that could be with the user at all time, no matter if it has to go into dirt, under water, into snow or might have to take a beating.

It's not about tons of additional equipment and hours of setting up rigs and lights, it's about you, people you like and doing what you love with a good camera that gives you the chance to share these unique moments in a decent way.

THE SYSTEM >>